The classic inbound methodology of developing sales qualified leads (SQL's) by scoring the lead on web interactions such as downloads, page visits and email opens is tried and true. The problem: it's time consuming, sometimes taking months to traverse the funnel. Demand generation tactics develop additional traffic and leads but typically fail to develop highly qualified leads similar in quality to SQL's.
Speed Funnel™ is a single campaign with two forms, at the beginning and at the end, with well researched, engagement building content in the middle, creating apparent thought leadership and reciprocity. The emphasis must be on engagement, since we are typically asking the lead for several minutes of their precious time. (Speed Funnel™ is an SQmedia innovation)
The combination of well-researched, high-value content with well-choreographed high definition animation makes for a highly engaging user experience. Information that may take 30 minutes or more to convey in a webinar can be delivered in a fraction of the time and in a much more engaging format.
The use of video player turnstile's to present engaging quiz content with the promise of a video to yield quiz answers is an effective approach to gaining interest and educating the lead.
Sometimes quiz results can be very informative. When taking a lead through a quick education process it is extremely helpful to know their knowledge level before the educational piece is delivered.
Utilizing highly-targeted, advanced Facebook advertising and Facebook Tabs, we can throttle traffic / lead flow to meet KPI milestones in a more predictable manner.