The average website is redesigned every 48 months resulting in enormous expense in money, time and heartache. No one would argue that the majority of the expensive is in the time of all everyone involved. If the return on this investment was indeed significant, it would be easier to justify. The problem is that many times the ROI is simply not there.
By utilizing a data-driven approach to incremental design improvement we continually increase the performance of the site as well as it's design. The data analysis yields monthly hypothesis which drives testing that leads to design enhancements and measurable performance gains leading to continuous ROI growth. What's really cool is that this approach is an integral part of all of our marketing engagements enabling SQmedia to deliver continuous performance enhancement for our clients.
The data collection process is the key to enabling GDD. We use a variety of analytics tools including Google Analytics, WMT, Hubspot Analytics, Hotjar Analytics and Kissmetrics to name a few. Analyizing the data monthly we develop hypothesis that we prioritize and test to drive incremental performance improvement.