ONGOING PERFORMANCE ENHANCEMENT

THROUGH GROWTH DRIVEN DESIGN

By replacing the expensive and time consuming

website re-design every two-years with a monthly,

agile and data-driven site adjustment process,

we maximize site effectiveness and results. 

GDD_design

Problem:

The average website is redesigned every 48 months resulting in enormous expense in money, time and heartache. No one would argue that the majority of the expensive is in the time of all everyone involved. If the return on this investment was indeed significant, it would be easier to justify. The problem is that many times the ROI is simply not there.

GDD

Solution:

By utilizing a data-driven approach to incremental design improvement we continually increase the performance of the site as well as it's design. The data analysis yields monthly hypothesis which drives testing that leads to design enhancements and measurable performance gains leading to continuous ROI growth. What's really cool is that this approach is an integral part of all of our marketing engagements enabling SQmedia to deliver continuous performance enhancement for our clients.

GDD-value

Tools / Process:

The data collection process is the key to enabling GDD. We use a variety of analytics tools including Google Analytics, WMT, Hubspot Analytics, Hotjar Analytics and Kissmetrics to name a few. Analyizing the data monthly we develop hypothesis that we prioritize and test to drive incremental performance improvement.