Published under: Digital Marketing

Remember the viral video, The Evolution of Dance? Go ahead, take six minutes and watch the whole thing, evennqr33LlRR66jA3Ez9mX7_fox-in-the-forest-by-jose-inesta if you’ve seen it before it’s worth another watch…I’ll wait.

Judson Laipply manages to bring together generations of dance fads, music and trends into one hilarious, action-packed memorable performance. Never before have so many people identified with a man in an Orange Crush t-shirt.

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The world of marketing has evolved as much as dance. Traditional marketing strategies were once limited to:

  • Television and radio
  • Brochures and pamphlets
  • Print advertising (newspapers, magazines)
  • Business cards
  • Posters and billboards

Online marketing has been a serious game-changer. It is now possible to utilize all of these traditional methods in a digital way to maximize reach. Additionally, the feedback can be nearly instantaneous and it can occur over a long period of time. Both metrics are important and can be used to shape a company’s marketing initiative.

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New data collection tools and analytical software make managing your marketing technique an exact science. We can now identify precise funnel metrics, lead generation stats and website performance, and optimize the success of each these methods.

So go ahead and dance like everyone is watching. Whether in the short-term or over the long-haul, your attention grabbing actions just may find a place in digital history.

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