A recent survey by MarketingProfs and the Content Marketing Institute reveals the challenges that today's content marketers face with their content creation services. It's an engaging visual, garnering insight into the push and pull of this most powerful form of marketing. One take-away for certain, content creation services is no fad, and the more diverse your content creation service offerings are, the more powerful an impact you will have on your customers inbound content marketing campaigns.

Effect Content Creation Services Has On Inbound Marketing Success

One thing that becomes clear from the survey is that companies having the most success have the budget in place to create the diverse forms of content required. The volume and diversity of content provided by your content creation services agency is also key to your success. The biggest challenge most companies are up against is not just producing enough content, but producing enough engaging content. Just over 45% of companies surveyed plan to increase their content budget over the next year.