Published under: SEO, CXO, Content Creation, Customer Experience Optimization

customer-experience-optimizationMore important than simply marketing your brand to customers is to look at the entire customer experience. From the keyword relevancy and the search engine placement allowing your information to be quickly found, to the actual engagement factor while visitors are on your site. Customer experience optimization (CXO) means examining the cycle of customer interaction in the entire process. By eliminating any obstacles in the way of a great experience discovering the brand and value proposition, customers are more likely to want to know more, selling themselves in the process.

Creating a fluid strategy for drawing in customers is the key to making them happy. While keywords and relevant links within your website may serve as effective SEO, taking full advantage of the tools available will allow you to be fully involved with your customers every step of the way in their interaction with you.

Customer Experience Optimization and Inbound Marketing

One of the factors constantly changing the way SEO works is the recent Google Panda Update, which takes into account customer satisfaction when it comes to website quality. Customer experience optimization is now hugely implemented in Google search results, where sites with more "likes" and higher visitor ratings means they're more likely to appear toward the top of search results. This is a dramatic difference from what used to be a system where simply the site with the most instances of a searched-for keyword could make it to the top. It's now all about this customer experience optimization.


Questions are asked of customers by Google, like "Do you feel you can trust this site?" and "Is the site design quality good?" Based on the answers, a scaling system takes them and sorts the sites in Google search rankings.

While old school SEO is still important, it's stepping forward and ensuring your that brand's consistently high in quality that will determine how far your inbound marketing strategy goes.

How to Go About Your Business With CXO

Aside from solid hyperlinks and keywords assisting your brand's outreach, it's absolutely crucial to develop a chain of high quality sites and pages for good customer experience optimization.

You'll want to make sure your site looks trustworthy. Create a main site with a web design that's not too flashy while still providing an appealing format for the brand. Focus on quality content like a blog and all of the information you need, which can use keywords and links, while providing a unique experience. For instance, if a customer can view your page and see that outside advertisements are sparse, with an emphasis on what you have to offer them, they're more likely to believe you're more concerned with providing a quality customer experience than making money.

Everything from the way your site uses images to the way it allows for easy customer access (like organizing sections of the site with easily located tabs) will either positively or negatively affect customer experience optimization in the long run.

Make Sure to Include the Wow Factor in Customer Experience Optimization

A great practice in customer experience optimization is to do more than go for unique, well-written content. You want to make every coffee-cup-cxoperson who visits your site see it and say to themselves, "This is impressive!" Make every bit of information lively, don't attempt to just throw content up because it's unique and informative, make it act as a cup of coffee for the reader. Wake them up and get them involved.

Don't settle for a bland customer experience. Make every visitor want to stay and learn more, visit your outside social media blogs and become full-on customers.

With customer experience optimization the entire experience of SEO has evolved.