Published under: Agency, Culture, Book Reviews, Hubspot

hubspot-cultureWhat used to be a byproduct of a companies growth, the culture of a company, has now become as important as the business plan itself. It must be envisioned and well conceived beforehand. There is perhaps no better model for this cultural development than Hubspot.

Hubspot is a seven year company with over 9,000 paying clients and 460 employees. They have raised over $100 million in venture capital and are experiencing exponential growth. A look at their culture deck helps to explain why:

In summary:

1) Culture is to recruiting as product is to marketing.

2) Whether you like it or not, you're going to have a culture. Why not make it one you love?

3) Solve For The Customer -- not just their happiness, but also their success.

4) Power is now gained by sharing knowledge, not hoarding it.

5) "Sunlight is the best disinfectant."

6) You shouldn't penalize the many for the mistakes of the few.

7) Results should matter more than when or where they are produced.

8) Influence should be independent of hierarchy.

9) Great people want direction on where they're going -- not directions on how to get there.

10) "Better a diamond with a flaw than a pebble without."

11) We'd rather be failing frequently than never trying.