The term “Thought Leader” is being thrown around internet circles as the latest and greatest in marketing and branding strategies. Some even tout the idea like it is the next “get rich quick” scheme. But being a true Thought Leader is so much more than that; it is an achievement that garners esteemed recognition both inside and outside the industry.

Thought Leaders have capitalized on their own innate abilities to innovate and captivate. They come from all walks of life and work in any number of industries. Countless people have developed new technologies, invented devices that make our lives easier and brought about social change; a Thought Leader takes this type of achievement to the next level by assembling a movement that canonizes their idea. Built on experiences and triumphs, Thought Leaders instill trust while motivating those around them to look at challenges from a higher vantage point.

The most obvious difference between a Thought Leader and someone who just happens to be really great at what they do is the Thought Leader’s ability and willingness to get their message out there. Thought Leaders take advantage of nearly every media outlet by building platforms to reach out to thousands of listeners, viewers, readers and followers.

Employing these distinct advantages for profit is key. Indeed, capitalizing on brilliance is a defining characteristic of Thought Leadership; after all, the highest compliments in business are paid in dollars.

Becoming a member of this elite group is not something that can simply be checked off on a To-Do list; instead, it is the result of insightful efforts, mindful networking and revolutionary thinking.