Strategic planning is a major part of any risk mitigation effort. We have seen companies trending towards customized software solution to avoid the risks associated with big-box applications and we have seen them begin to demand streamlined platforms that allow the integration of many common business tools to reduce the risk of entry- errors.

This risk adverse mindset is also spilling over into other areas of the business, including marketing. Executive teams want to clearly see where their marketing dollars are going and how those dollars can be traced back to incoming leads and sales.

With predictive inbound marketing, companies are empowered to determine the pace at which they wish to grow. A 300 per cent ROI model allows companies to plan for necessary resource loading and budgets based on their marketing budgets and allocations.

This predictive approach to marketing puts executive teams back in the driver’s seat and allows them to focus on growing those areas of the business that have the greatest profit potential.

A solid plan is key to this approach. Because inbound marketing efforts involve an intense amount channels and perspectives, a well-defined plan is critical to ensuring the success of the effort. By starting with a goal and reverse-engineering back to establish a plan that supports the goal with each step, predictive marketing supports both current growth needs and future growth projections.