Published under: Persona, Startups, Messaging

I recently had an opportunity to sit down with SQmedia’s Web Designer and Messaging guru to talk about the photo-1437422061949-f6efbde0a471criticality of web messaging and its impact on conversions. Tim is passionate about reaching audiences, not just for the sake of building a brand or sharing a message, but for the explicit purpose of converting those targets into buyers.

In the previous posts (part 1, part 2), we shared Tim’s approach to effective and engaging web messaging and the importance of defining a buyer persona. In this installment, we will explain how to apply disruptive startup strategies to big businesses.

With all of the news surrounding breakthrough startups like Viber and AirBnB it is easy to understand that large, established companies are eager to implement some startup strategies into their own businesses. However, the strategies employed by startup companies must be adapted to fit the structure of large corporations.

Most startup companies have a single product; therefore, their messaging, value proposition and strategies are laser-focused. When large companies try this approach, many make the mistake of applying the strategies to the company as a whole when what would be most effective would be to apply the strategy to a single product line.

Second, disruptive startups are really great at self-discovery. They understand precisely how their product fits into the market and are just as comfortable pitching to investors as they are to customers. This confidence comes from a deep belief in the value of their business.

Finally, consider looking to the disruptive startups in your industry for strategies to improve growth.

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