Published under: Agency, Innovation, Personal Improvement

Seven years after Tim Ferriss published his best-seller, The  4-Hour Work Week, there are still droves of people heading off to their 80-hour a week jobs to spend countless hours checking email, pacing the office and basically being completely inefficient. As anyone who has read Ferriss’ book knows, the idea is not to eliminate a 40-hour photo-1416339158484-9637228cc908work week so that you can spend the rest of your time watching TV and eating Doritos.

The true goal is to increase efficiency, but more importantly, effectivity so that every action produces a greater return and thus fewer actions are required. Throughout the book he provides compelling examples of ways to implement these practices in your life and bring about the professional and personal gains that have always seemed out of reach.

Ferriss’ take on efficiency vs. effectivity is just as valuable to an individual as it is to a large business. What if your company’s financial resources could become 40% more effective? What if every dollar you spent on marketing was returned to you three-fold? It is this kind of thinking that propels companies out of mediocre and into the stratosphere.

Being the most efficient person at moving a rock from one place and then back still produces nothing. The most effective person will pick up that rock and use it to build a skyscraper. Who would you rather have on your team?

It is time to expect more from your providers, to demand the best and stop wasting time and money on ineffective actions.