Published under: Agency, Personal Improvement, Predictive Marketing

Why is it that so many of us fail to meet our goals? We write them down, post them on our Facebook walls; 4575979cwesolicit support from our friends and establish actionable plans that include timelines and specific steps. Yet, we still only succeed a fraction of the time.

Tim Ferriss, author of The Four Work Week, has an interesting take on goal-setting. He has written that the reason most goals fail is because we just aren’t aiming high enough. Instead, we shoot for some mediocre goal because we are afraid to reach for something higher.

The problem with this is that there is a lot of competition for that middle of the road stuff. Everyone believes that if they aim a little lower they are less likely to be disappointed; that somehow, by selling themselves short, they will find success. The truth is that there is much less competition at the top so your chances of success are much higher.

Applying this principle to your marketing strategy leads to amazing results. Instead of looking to raise conversion rates by 20 or 30 percent; why not tie your goal to your investment; truly linking the two in a beautiful, symbiotic relationship.  What will be your ROI? Set a timeframe. Set milestones. Get inspired. Go to work.

"A goal is a dream with a deadline."

~ Napoleon Hill

"Begin with the end in mind."

~ Stephen Covey

"There is nothing inspiring about a small goal."

~ Anonomous